Social media has become a trend in this modern era. With the increase in smartphone usage everyone is now busy spending times in digital media which accounts for about 80% of social media time that is spent on mobiles. With each day forward people are becoming more social media conscious and are using smartphone for mainly staying connected through various digital media apps.So let’s talk about the tremendous impact that smartphones have on social media.
More Apps More Messages
The three dominating apps that rules smartphones are Facebook, Whatsapp and Chrome as well as Messenger, Snapchat and Instagram. Although Wechat is also gaining popularity. These apps come with messaging facilities that helps you to express through texts, emojis and other forms of communication which are built-in. So communication is on a huge spotlight through these apps these days.
Visually Impressive Contents Winning
The more lucrative one app or website will be the more engagement it will draw. Images and videos are more important as they tend to attract the visitors more than just text in posts and social media. So with the use of smartphones more eye-catching videos and images are becoming popular as well as creating a strong audience engagement. Thus smartphones are using richer contents that are compatible with the smaller screens. It is estimated that the amount of visual shared contents will increase by 2020 through the usage of snapchat, Facebook Messenger, Instagram And Whatsapp.
Advertisements In Social Media
No matter how much ad blocks are there, still you will find enough ads present in various social media platforms for brand exposure and attracting audiences. And with increased smartphone usage social platforms are easily targeting higher amount of audiences creating relevant advertisements. Various renowned social media marketing agencies offers affordable social media marketing strategies that includes usage of relevant ads on social media platforms.
Effect On Influencer
Mobile adoption has increased more usage of organic visual experiences that are accelerating day by day and increasing brand engagement. Consumers are influenced by influencers and social media mostly which ultimately determine the winning the crowd, popularity of the products and also brand awareness among the masses. So smartphones have paved this way for influencer marketing.
Thus it is high time to prioritize the synchronisation of social media and smartphones to get maximum benefits in terms of online presence, experience and relationship.
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